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Date: 11/22/2004
Author: Lisa Moraleda
Subject: MY LITTLE PONY BOOKS HIT 3.5 MILLION UNIT MARK FOR HARPER COLLINS CHILDREN’S BOOKS

FOR IMMEDIATE RELEASE Contact: Lisa Moraleda
212-261-6793
lisa.moraleda@harpercollins.com

MY LITTLE PONY BOOKS HIT 3.5 MILLION UNIT MARK FOR HARPER COLLINS CHILDREN’S BOOKS
—MY LITTLE PONY book line extends pony play into reading—

NEW YORK (November 2004)--In 2003, MY LITTLE PONY returned to retail and has celebrated a successful renaissance in the children’s lifestyle arena. HarperCollins Children’s Books today announced that it has sold more than 3.5 million units of its MY LITTLE PONY book line, which was created under license from the Hasbro Properties Group.

“HarperCollins Children’s Books is thrilled with the success of the MY LITTLE PONY publishing program. We have worked very hard to marry our publishing expertise with the strength and popularity of the MY LITTLE PONY brand, and we are glad to know that kids are responding to this property in a positive way,” said Susan Katz, President and Publisher for HarperCollins Children’s Books.”

“HarperCollins Children’s Books has done an outstanding job of bringing the MY LITTLE PONY fantasy to girls through their book collection,” said Tom Klusaritz, the Hasbro Properties Group’s Vice President of Licensing for the Americas. “They were one of the first licensees to come on board for the program and have been committed to helping us successfully re-launch the property.”

Consisting of board, novelty, color and activity, early readers, and 8 x 8 book formats, HarperCollins’ MY LITTLE PONY book line has been able to extend pony play into reading with colorful and fun books that boast an eye-popping palette of girl-friendly pinks and purples. Recent MY LITTLE PONY bestsellers from HarperCollins Children’s Books include MY LITTLE PONY: A PONY’S TALE (more than 600,000 units sold), MY LITTLE PONY COLOR & STICKER BOOK (more that 375,000 sold), and MY LITTLE PONY: PONY PARTY (more than 300,000 sold). HarperCollins Children’s Books and Hasbro also have a number of new titles slated for release in January 2005, including MY LITTLE PONY: BUTTERFLY HUNT, MY LITTLE PONY: FASHION FUN, and MY LITTLE PONY: HIDE-AND-SEEK. Other great activity books scheduled for release in 2005 include MY LITTLE PONY: RAINY DAY COLORING BOOK, a 32–page coloring and activity book plus paper dolls and MY LITTLE PONY: GLITTER CASTLE, a sturdy, oversized accordion-fold board book that opens up to create beautiful backdrops, setting the stage for imaginative play. MY LITTLE PONY books can be found in bookstores across the country.

Based on its work with the MY LITTLE PONY publishing program, in November 2003 HarperCollins Children’s Books won the “Rookie of the Year Award” from the Hasbro Properties Group. The honor is part of the Hasbro Properties Group’s annual awards, which recognize outstanding licensees.

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ABOUT THE HASBRO PROPERTIES GROUP
The Hasbro Properties Group develops and expands Hasbro Inc’s (NYSE:HAS) core brands, such as G.I. Joe, TRANSFORMERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, into a wide variety of entertainment and consumer categories.

ABOUT HARPER COLLINS CHILDREN’S BOOKS
HarperCollins Children’s Books is one of the leading publishers of children’s books. Respected worldwide for its tradition of publishing quality, award-winning books for young readers, HarperCollins is home to many children’s classics—Charlotte’s Web, The Chronicles of Narnia, Goodnight Moon, Where the Sidewalk Ends and Where the Wild Things Are; popular series—A Series of Unfortunate Events and The Princess Diaries; as well as bestselling authors and illustrators such as Felicia Bond, Kevin Henkes, Jamie Lee Curtis, Laura Numeroff, Maurice Sendak and Shel Silverstein. HarperCollins Children’s Books is a division of HarperCollins Publishers, one of the leading English language publishers in the world and a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NCP, NCPDP). Headquartered in New York, HarperCollins has publishing groups in the U.S., Canada, the U.K. and Australasia. Its publishing groups include the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. You can visit HarperCollins Children's Books on the Internet at http://www.harperchildrens.com.


AVAILABLE NOW:
MY LITTLE PONY: Color & Sticker Book (ISBN: 0060549459)
MY LITTLE PONY: A Pony's Tale (ISBN: 0060549483)
MY LITTLE PONY: Belle of the Ball (ISBN: 0060732679)
MY LITTLE PONY: Coloring Fun All Year Long (ISBN: 0060549475)
MY LITTLE PONY: Eight Little Ponies (ISBN: 0060554010)
MY LITTLE PONY: Five Friends (ISBN: 0060554061)
MY LITTLE PONY: Fun at the Fair (ISBN: 0060554002)
MY LITTLE PONY: Meet the Ponies (ISBN: 0060554029)
MY LITTLE PONY: Pinkie Pie's Pretty Hair Day (ISBN: 0060554029)
MY LITTLE PONY: Pinkie Pie's Spooky Dream (ISBN: 0060549491)
MY LITTLE PONY: Pony Pals Color & Cutie Marks Tattoo Book (ISBN: 0060549440)
MY LITTLE PONY: Pony Parade (ISBN: 0060738413)
MY LITTLE PONY: Pony Party (ISBN: 0060549505)
MY LITTLE PONY: Rainbow Dash's Dress-Up Fun (ISBN: 0060554045)
MY LITTLE PONY: The Big Balloon Race (ISBN: 0060732687)
MY LITTLE PONY: Three-in-One Book of Coloring & Activities (ISBN: 0060549467)
MY LITTLE PONY: Wishes Do Come True! (ISBN: 0060734264)

Coming in January 2005:
MY LITTLE PONY: Butterfly Hunt (ISBN: 0060744421)
MY LITTLE PONY: Hide-and-Seek (ISBN: 0060732709)
MY LITTLE PONY: The Missing Recipe (ISBN: 0060732695)
MY LITTLE PONY: Rainy Day Coloring Book (ISBN: 0060744405)
MY LITTLE PONY: Glitter Castle (ISBN: 0060744448)
MY LITTLE PONY: My Little Pony Color & Iron-Ons Book (ISBN: 0060744413)
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