{"product_id":"9780007366941","title":"Marketing: The experts tell all! (Collins Business Secrets)","description":"\u003cp\u003eThe marketing secrets that experts and top professionals use.\u003c\/p\u003e\u003cp\u003eGet results fast with this quick, easy guide to the fundamentals of Marketing\u003cbr\u003eIncludes how to:\u003cbr\u003e• Position your product for a target market\u003cbr\u003e• Build a brilliant marketing plan\u003cbr\u003e• Create stunning branded marketing materials\u003cbr\u003e• Use memorable publicity to build market interest\u003cbr\u003e• Take advantage of new technology\u003c\/p\u003e\u003cp\u003ePeter Spalton, in his book MARKETING, brilliantly showcases the best practises in the business world. With a focus on economics, he provides a short, yet comprehensive guide to building a successful marketing plan.\u003c\/p\u003e\u003cp\u003eFor fans of Martin H. Manser (Christian Basics Bible NLT)\u003c\/p\u003e","brand":"HarperCollins AU","offers":[{"title":"Default Title","offer_id":46889193898133,"sku":"9780007366941","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780007366941.jpg?v=1776888229","url":"https:\/\/harpercollins.com.au\/products\/9780007366941","provider":"HarperCollins AU","version":"1.0","type":"link"}