{"product_id":"9780007394111_leaving-reality-behind-inside-the-battle-for-the-soul-of-the-internet","title":"Leaving Reality Behind: Inside the Battle for the Soul of the Internet","description":"\u003cp\u003eA’ NO LOGO’ for the net Generation – a no-holes barred story of the battle for the control of the internet, that reads like a thriller.\u003c\/p\u003e\u003cp\u003eIn November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles courtroom. On one side, the billion-dollar darling of Wall Street, eToys.com, the brain child of Toby Lenk, one of the hottest entrepreneurs of his generation. On the other side, etoy.com, a group of cutting-edge European artists, hungry for fame, who used the Internet as their canvas.\u003c\/p\u003e\u003cp\u003eThe ensuing battle sharply focused attention on the conflict at the very heart of the Internet: was it for the joy of the many or the exponential profit of the few? Was cyberspace a revolutionary public space or was the new frontier an extension of the shopping mall?\u003c\/p\u003e\u003cp\u003eThrough the story for the Toywar, Adam Wishart and Regula Bochsler weave the history of the seven years that changed the world forever. In 2000, as the on-line world went into melt down, what would be more valuable and enduring, a ten billion dollar corporation created by the best American entrepreneurs or a chaotic art project by a group of anarchic European rebels?\u003c\/p\u003e","brand":"Adam Wishart and Regula Bochsler","offers":[{"title":"Default Title","offer_id":47284845510805,"sku":"9780007394111","price":7.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780007394111.jpg?v=1776992066","url":"https:\/\/harpercollins.com.au\/products\/9780007394111_leaving-reality-behind-inside-the-battle-for-the-soul-of-the-internet","provider":"HarperCollins AU","version":"1.0","type":"link"}