{"product_id":"9780007416721","title":"What Would Google Do?","description":"\u003cp\u003eWhat’s the question every business should be asking itself? According to Jeff Jarvis, it’s WHAT WOULD GOOGLE DO? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age.\u003c\/p\u003e\u003cp\u003eAn indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?\u003c\/p\u003e\u003cp\u003eTo demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as:\u003c\/p\u003e\u003cp\u003eThink Distributed\u003cbr\u003eBecome a Platform\u003cbr\u003eJoin the Post-Scarcity, Open-Source, Gift Economy\u003cbr\u003eThe Middleman Has Died\u003cbr\u003eYour Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners\u003cbr\u003eDo What You Do Best and Link to the Rest\u003cbr\u003eGet Out of the Way\u003cbr\u003eMake Mistakes Well\u003cbr\u003e… and More\u003c\/p\u003e\u003cp\u003eHe applies these principles not just to emerging technologies and the Internet, but to other industries–telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing–showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.\u003c\/p\u003e\u003cp\u003eJarvis's book is a top guide in the field of economics, providing a unique perspective on how Google's strategies can be applied across various industries. It's a must-read for anyone looking to understand and adapt to the rapidly changing digital landscape.\u003c\/p\u003e","brand":"Jeff Jarvis, Read by Jeff Jarvis","offers":[{"title":"Default Title","offer_id":46889214771349,"sku":"9780007416721","price":35.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780007416721.png?v=1777422844","url":"https:\/\/harpercollins.com.au\/products\/9780007416721","provider":"HarperCollins AU","version":"1.0","type":"link"}