{"product_id":"9780007498048","title":"A Greedy Man in a Hungry World: How (almost) everything you thought you knew about food is wrong","description":"\u003cp\u003eThe UK’s most influential food and drink journalist shoots a few sacred cows of food culture.\u003c\/p\u003e\u003cp\u003eThe doctrine of local food is dead. Farmers’ markets are merely a lifestyle choice for the affluent middle classes. And ‘organic’ has become little more than a marketing label that is way past its sell by date. That may be a little hard to swallow for the ethically-aware food shopper but it doesn’t make it any less true. And now the UK’s most outspoken and entertaining food writer is ready to explain why.\u003c\/p\u003e\u003cp\u003eThis engaging, witty and honest narrative is driven by the appetite of one large man: Jay Rayner – someone who lives to eat, but also understands that there is a world beyond the high-end obsessions of the farmers’ market. Combining sharply-observed memoir – growing up with the UK’s most famous agony aunt who also happened to be a bloody good TV chef; witnessing the arrival of McDonald’s and Dayville’s ice cream in Seventies London; working as a butcher’s boy – with hard-nosed reportage, Jay Rayner will blow conventional foodie wisdom apart. For here is the reality: within a few decades we will have nine billion mouths to feed, and we won’t be doing that by flogging free-range chickens from a stall in Borough market.\u003c\/p\u003e\u003cp\u003eJay explains why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the the cornfields of Illinois to the killing lines of Yorkshire abattoirs, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.\u003c\/p\u003e\u003cp\u003eRayner's top-notch culinary insights, combined with his best-in-class journalism, make this book a must-read. His unique perspective on cooking and food production challenges conventional wisdom and offers a fresh take on the future of food.\u003c\/p\u003e\u003cp\u003eFor fans of A. A. Gill (Pour Me), Edward Chisholm (A Waiter in Paris), Stanley Tucci (What I Ate in One Year), Anthony Bourdain (World Travel), and Pen Vogler (Stuffed).\u003c\/p\u003e","brand":"Jay Rayner, Read by Jay Rayner","offers":[{"title":"Default Title","offer_id":46889013870741,"sku":"9780007498048","price":31.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/x145_e2569e2f-89b3-4133-82f3-1b33d8a2d577.jpg?v=1769475437","url":"https:\/\/harpercollins.com.au\/products\/9780007498048","provider":"HarperCollins AU","version":"1.0","type":"link"}