{"product_id":"9780007511952","title":"A Greedy Man in a Hungry World: How (almost) everything you thought you knew about food is wrong","description":"\u003cp\u003eThe UK’s most influential food and drink journalist shoots a few sacred cows of food culture.\u003c\/p\u003e\u003cp\u003eBuying ‘locally’ does no good. Farmers’ markets are merely a lifestyle choice. And ‘organic’ is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethically-aware food shopper but it doesn’t make it any less true. And now the UK’s most outspoken and entertaining food writer is ready to explain why.\u003c\/p\u003e\u003cp\u003eJay Rayner combines personal experience and hard-nosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the cornfields of Illinois to the killing lines of Yorkshire abattoirs, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.\u003c\/p\u003e","brand":"Jay Rayner","offers":[{"title":"Default Title","offer_id":47284910293141,"sku":"9780007511952","price":8.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780007511952.jpg?v=1776992189","url":"https:\/\/harpercollins.com.au\/products\/9780007511952","provider":"HarperCollins AU","version":"1.0","type":"link"}