{"product_id":"9780007518845","title":"Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives","description":"\u003cp\u003eThe story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, explores the real reasons beneath the world’s biggest deathmatch.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eWhether you’re an iPhone addict or Android champion, it’s undisputed that Apple and Google are the two tech giants setting the agenda – revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It’s a tale of backstabbing, personality clashes and brutal mind games.\u003c\/p\u003e\u003cp\u003eFred Vogelstein here reveals all about this bitter feud – from the shocking truth behind the iPhone’s launch to the realities of development hell and the demise of Google’s ‘don’t be evil’ mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.\u003c\/p\u003e","brand":"Fred Vogelstein","offers":[{"title":"Default Title","offer_id":46896138780821,"sku":"9780007518845","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780007518845_1845abf4-42c2-44d2-9ca9-5b527d3a21cc.jpg?v=1776888325","url":"https:\/\/harpercollins.com.au\/products\/9780007518845","provider":"HarperCollins AU","version":"1.0","type":"link"}