{"product_id":"9780008196714","title":"48-Hour Start-up: From idea to launch in 1 weekend","description":"\u003cp\u003e\n          \u003cstrong\u003eREAD BY THE AUTHOR \u003c\/strong\u003e\n        \u003c\/p\u003e\u003cp\u003eFraser Doherty’s \u003cem\u003e48-Hour Start-Up\u003c\/em\u003e is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.\u003c\/p\u003e\u003cp\u003eAlmost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?\u003c\/p\u003e\u003cp\u003eIn 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.\u003c\/p\u003e\u003cp\u003eBy following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Come up with a business idea without the guesswork\u003c\/li\u003e\n          \u003cli\u003e Create a kick-ass brand, website and on-line marketing campaign\u003c\/li\u003e\n          \u003cli\u003e Promote your product\u003c\/li\u003e\n        \u003c\/ul\u003e\u003cp\u003e48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Young entrepreneurs\u003c\/li\u003e\n          \u003cli\u003e Students learning about start-ups\u003c\/li\u003e\n          \u003cli\u003e Established entrepreneurs looking for shortcuts\u003c\/li\u003e\n          \u003cli\u003e Teams within corporates who want to create a more innovative and competitive environment\u003c\/li\u003e\n        \u003c\/ul\u003e\u003cp\u003eThe 48-Hour Start-Up is a bestseller that has been long-listed for its exceptional content in the field of self-help and economics. It's a winning guide that provides inspirational and motivational coaching for aspiring entrepreneurs.\u003c\/p\u003e\u003cp\u003eFor fans of Cal Newport (Deep Work), Timothy Ferriss (The 4-Hour Work Week), Blake Masters (Zero to One), Simon Sinek (Start With Why), and Colin Barrow (Starting a Business For Dummies).\u003c\/p\u003e","brand":"Fraser Doherty MBE, Read by Fraser Doherty MBE","offers":[{"title":"Default Title","offer_id":46889477243029,"sku":"9780008196714","price":22.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780008196714_46a733d8-9153-4d46-a1a8-bfcde5753116.jpg?v=1776888239","url":"https:\/\/harpercollins.com.au\/products\/9780008196714","provider":"HarperCollins AU","version":"1.0","type":"link"}