{"product_id":"9780008196721_48-hour-start-up-from-idea-to-launch-in-1-weekend","title":"48-Hour Start-up: From idea to launch in 1 weekend","description":"\u003cp\u003eFraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.\u003c\/p\u003e\u003cp\u003eAlmost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?\u003c\/p\u003e\u003cp\u003eIn 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.\u003c\/p\u003e\u003cp\u003eBy following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Come up with a business idea without the guesswork\u003c\/li\u003e\n\u003cli\u003e Create a kick-ass brand, website and on-line marketing campaign\u003c\/li\u003e\n\u003cli\u003e Promote your product\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Young entrepreneurs\u003c\/li\u003e\n\u003cli\u003e Students learning about start-ups\u003c\/li\u003e\n\u003cli\u003e Established entrepreneurs looking for shortcuts\u003c\/li\u003e\n\u003cli\u003e Teams within corporates who want to create a more innovative and competitive environment\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fraser Doherty MBE","offers":[{"title":"Default Title","offer_id":47285426913429,"sku":"9780008196721","price":10.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780008196721.jpg?v=1776992209","url":"https:\/\/harpercollins.com.au\/products\/9780008196721_48-hour-start-up-from-idea-to-launch-in-1-weekend","provider":"HarperCollins AU","version":"1.0","type":"link"}