{"product_id":"9780008240646_virgin-king-text-only","title":"Virgin King (Text Only)","description":"\u003cp\u003eFirst published in 1994 and now available as an ebook.\u003c\/p\u003e\u003cp\u003eThis edition does not include illustrations.\u003c\/p\u003e\u003cp\u003eRichard Branson is unique among today's folk heroes. Which other self-made British billionaire could lay claim to the highest esteem of our school children? Which other company chairman could be referred to by former BA Chairman Lord King as a 'pirate', having launched an airline largely on the profits of a pop song, and then go on to strike terror into the hearts of Coca-Cola and Pepsi by repackaging a branded cola? Only Branson. He is the everyman entrepreneur of our times: half marketing genius, half motivational wizard.\u003c\/p\u003e\u003cp\u003e'Virgin King' explains how Branson started a mail-order record business in 1969 and ended up with a corporate conglomerate and riches beyond his dreams today. In the first fully independent, unauthorised account of one of the great success stories of our time, Tim Jackson reveals how a public-school drop-out has found the key to presenting aggressive business acumen with a friendly face. 'Virgin King' is the compelling history of both a private business empire and the man at its centre.\u003c\/p\u003e","brand":"Tim Jackson","offers":[{"title":"Default Title","offer_id":47285304459413,"sku":"9780008240646","price":7.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780008240646.jpg?v=1776992340","url":"https:\/\/harpercollins.com.au\/products\/9780008240646_virgin-king-text-only","provider":"HarperCollins AU","version":"1.0","type":"link"}