{"product_id":"9780008766399","title":"Shop Different","description":"\u003cp\u003eHow the Apple Store changed shopping forever – one customer at a time.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn \u003cem\u003eShop Different: How retail revealed Apple’s genius\u003c\/em\u003e, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store’s opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.\u003c\/p\u003e\u003cp\u003ePart business memoir, part insider account, the book uncovers Johnson’s philosophy – 'Good Things Happen When People Come to the Store,’ ‘You Can’t Automate Service’ – and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.\u003c\/p\u003e\u003cp\u003eCo-written with Zander Nethercutt, this is the definitive account of how Apple’s ‘houses of worship’ became a retail phenomenon that forever changed how we shop.\u003c\/p\u003e","brand":"Ron Johnson","offers":[{"title":"Default Title","offer_id":47677126541461,"sku":"9780008766399","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780008766399.jpg?v=1785979517","url":"https:\/\/harpercollins.com.au\/products\/9780008766399","provider":"HarperCollins AU","version":"1.0","type":"link"}