{"product_id":"9780060839246_the-e-myth-revisited","title":"The E-Myth Revisited","description":"\u003cp\u003eIn this compact disc edition of the totally revised underground bestseller -- \u003cem\u003eThe E-Myth\u003c\/em\u003e, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to \u003cem\u003eThe E-Myth Revisited\u003c\/em\u003e, you will truly be able to grow your business in a predictable and productive way.\u003c\/p\u003e","brand":"Michael E Gerber","offers":[{"title":"Default Title","offer_id":46900011335829,"sku":"9780060839246","price":43.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780060839246_5a45a977-e4f0-4214-b72e-48c0d1928399.jpg?v=1776888349","url":"https:\/\/harpercollins.com.au\/products\/9780060839246_the-e-myth-revisited","provider":"HarperCollins AU","version":"1.0","type":"link"}