{"product_id":"9780060859978","title":"Focus","description":"\u003cp\u003eEvery company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of \u003cem\u003eThe 22 Immutable Laws of Marketing\u003c\/em\u003e offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.\u003c\/p\u003e\u003cp\u003eWith clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.\u003c\/p\u003e\u003cp\u003eAl Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.\u003c\/p\u003e","brand":"Al Ries","offers":[{"title":"Default Title","offer_id":46900056555669,"sku":"9780060859978","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780060859978_4ddd99ae-2c10-44b1-bf25-df424eab3e1f.jpg?v=1776888477","url":"https:\/\/harpercollins.com.au\/products\/9780060859978","provider":"HarperCollins AU","version":"1.0","type":"link"}