{"product_id":"9780060871017_22-immutable-laws-of-branding","title":"22 Immutable Laws of Branding","description":"\u003cp\u003eBranding.\u003c\/p\u003e \u003cp\u003eDubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.\u003c\/p\u003e\u003cp\u003eThe only question is, how do you do it?\u003c\/p\u003e\u003cp\u003eLearn the laws of branding in the branding bible: \u003cem\u003eThe 22 Immutable Laws of Branding.\u003c\/em\u003e Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e builds on the huge international success of \u003cem\u003eThe 22 Immutable Laws of Marketing\u003c\/em\u003e and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.\u003c\/p\u003e\u003cp\u003eFind out:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging\u003c\/li\u003e\n\u003cli\u003eHow to define your category. . . even if you're not first to market\u003c\/li\u003e\n\u003cli\u003eHow overbranding equals underwhelming\u003c\/li\u003e\n\u003cli\u003eWhy good old-fashioned publicity may be the missing link in the brand-building process\u003c\/li\u003e\n\u003cli\u003eWhy giving your brand the right name is perhaps more important than the brand itself\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAnd perhaps most important of all:\u003c\/p\u003e\u003cul\u003e\u003cli\u003eHow to own a word in the mind of the consumer.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eSmart and accessible, \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e provides the ammo you need to dominate your category and turn your product or service into a world-class brand.\u003c\/p\u003e","brand":"Al Ries","offers":[{"title":"Default Title","offer_id":46899347423381,"sku":"9780060871017","price":15.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780060871017_8d186d59-60f1-41b5-abf4-bb168baa2525.jpg?v=1776888303","url":"https:\/\/harpercollins.com.au\/products\/9780060871017_22-immutable-laws-of-branding","provider":"HarperCollins AU","version":"1.0","type":"link"}