{"product_id":"9780061937743_change-by-design","title":"Change by Design","description":"\u003cp\u003eIn Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLearn the proven, human-centered process for sparking true innovation:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eCreative Problem Solving:\u003c\/b\u003e Move beyond brainstorming with a structured yet flexible framework that puts people first, converting latent needs into powerful demand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Power of Prototyping:\u003c\/b\u003e Discover why building to think—using fast, inexpensive prototypes for products, services, and even strategies—is the key to failing early to succeed sooner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInnovation Across the Organization:\u003c\/b\u003e Learn how to infuse design thinking into every level of your business, from R\u0026amp;D and strategy to marketing and customer service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFrom Products to Experiences:\u003c\/b\u003e Master the art of designing holistic experiences that create deep emotional connections and foster lasting customer loyalty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA New Leadership Mindset:\u003c\/b\u003e A foundational book for creative leaders ready to challenge the status quo and build a resilient culture of innovation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tim Brown","offers":[{"title":"Default Title","offer_id":46948301373589,"sku":"9780061937743","price":8.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780061937743.png?v=1777422795","url":"https:\/\/harpercollins.com.au\/products\/9780061937743_change-by-design","provider":"HarperCollins AU","version":"1.0","type":"link"}