{"product_id":"9780061939761","title":"The Upside of Turbulence","description":"\u003cp\u003eThe Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesn’t change is change itself. In this book, based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, Donald Sull, named an “up and coming thinker” by the Financial Times, lays out the fundamental logic of opportunity and provides a series of practical steps to translate insight into action.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book provides a playbook for turning uncertainty into competitive advantage:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eActive Inertia:\u003c\/b\u003e Discover why successful, established enterprises often accelerate their own decline in the face of turbulence—and how to break the cycle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSeizing Opportunity:\u003c\/b\u003e Learn the fundamental logic of opportunity in an uncertain world, moving from spotting chances to taking decisive action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Agility Loop:\u003c\/b\u003e Master a practical framework, inspired by military strategy, to make sense of chaos, make choices, and make things happen faster than your rivals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBusiness Case Studies:\u003c\/b\u003e Go inside the rise and fall of giants like U.S. Steel, Carnival Cruise Lines, and Honda with research-backed analysis you can apply to your own business.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Donald Sull","offers":[{"title":"Default Title","offer_id":46905531596949,"sku":"9780061939761","price":7.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780061939761.png?v=1777422873","url":"https:\/\/harpercollins.com.au\/products\/9780061939761","provider":"HarperCollins AU","version":"1.0","type":"link"}