{"product_id":"9780062002792_the-24-hour-customer","title":"The 24-Hour Customer","description":"\u003cp\u003eIn The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTime isn’t money. It’s more important than money—and this book reveals why:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eCompetitive Advantage:\u003c\/b\u003e Learn why time, not product features, is the most overlooked factor in gaining market traction and genuine customer loyalty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCustomer Behavior:\u003c\/b\u003e Understand the psychology of the 24-Hour Customer, from multitasking and attentional blink to the triggers that drive purchasing decisions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Time-ographics Framework:\u003c\/b\u003e Master a powerful new tool for segmenting customers based on their time priorities across four key quadrants: Motivation, Habit, Convenience, and Value.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eActionable Case Studies:\u003c\/b\u003e See how innovators like Nike, Symantec, and Zipcar are already playing by the new rules—and winning in a time-starved economy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Adrian C. Ott","offers":[{"title":"Default Title","offer_id":47132710043797,"sku":"9780062002792","price":8.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780062002792.png?v=1777422882","url":"https:\/\/harpercollins.com.au\/products\/9780062002792_the-24-hour-customer","provider":"HarperCollins AU","version":"1.0","type":"link"}