{"product_id":"9780062029454_how-companies-win","title":"How Companies Win","description":"\u003cp\u003eIn a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBased on real-world case studies, this guide reveals the framework for demand-driven success:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDemand Profit Pools:\u003c\/b\u003e A proprietary framework to identify and capture your most profitable, untapped customer groups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Demand Chain:\u003c\/b\u003e Learn how to build a collaborative network between manufacturers, retailers, and media to align your entire supply chain with actual consumer demand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eActionable Pricing Strategy:\u003c\/b\u003e Move from being a price taker to a market maker with strategies designed to increase margins, even in markets plagued by oversupply.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReal-World Case Studies:\u003c\/b\u003e See how iconic companies like McDonald’s, Hershey’s, and Best Buy transformed their businesses by shifting from a supply-driven to a demand-driven model.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCompetitive Advantage:\u003c\/b\u003e Develop a clear ‘thesis for winning’ that gives your company a durable competitive advantage in the 21st-century economy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rick Kash","offers":[{"title":"Default Title","offer_id":46922313859221,"sku":"9780062029454","price":8.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780062029454.png?v=1777422889","url":"https:\/\/harpercollins.com.au\/products\/9780062029454_how-companies-win","provider":"HarperCollins AU","version":"1.0","type":"link"}