{"product_id":"9780062042255_brainsteering","title":"Brainsteering","description":"“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ideas.  \u003ci\u003eBrainsteering\u003c\/i\u003e is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. As a powerful brainstorming alternative, \u003ci\u003eBrainsteering\u003c\/i\u003e offers a way out of fruitless sessions. In the tradition of the Heath Brothers’ \u003ci\u003eMade to Stick\u003c\/i\u003e and Gordon Mackenzie’s \u003ci\u003eOrbiting Giant Hairball\u003c\/i\u003e, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis practical guide to innovation offers a new framework for creative thinking:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA Proven Method for Breakthrough Ideas:\u003c\/b\u003e Learn to ask the right questions and steer your creative energy in a more productive direction, moving beyond the limits of traditional brainstorming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe 'Right Questions' Framework:\u003c\/b\u003e Discover a comprehensive, research-based process to systematically explore any issue and generate powerful, actionable solutions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTools for Business Strategy:\u003c\/b\u003e Apply tried-and-tested techniques used in over 200 McKinsey client projects to tackle challenges in product development, cost reduction, and business growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEnhanced Creativity and Innovation:\u003c\/b\u003e Maximize your personal ideation skills and lead your team out of fruitless meetings toward consistent, effective, and innovative results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kevin P. Coyne","offers":[{"title":"Default Title","offer_id":47007001542805,"sku":"9780062042255","price":8.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780062042255.png?v=1777422875","url":"https:\/\/harpercollins.com.au\/products\/9780062042255_brainsteering","provider":"HarperCollins AU","version":"1.0","type":"link"}