{"product_id":"9780062100337_escape-velocity","title":"Escape Velocity","description":"\u003cp\u003e“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleIn\u003cem\u003eEscape Velocity \u003c\/em\u003eGeoffrey A. Moore, author of the marketing masterwork \u003cem\u003eCrossingthe Chasm\u003c\/em\u003e, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore\u003cem\u003e \u003c\/em\u003econnectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s \u003cem\u003eExecution\u003c\/em\u003e,Clay Christensen’s \u003cem\u003eInnovator’s Solution\u003c\/em\u003e, and Gary Vaynerchuck’s\u003cem\u003eCrush It!\u003c\/em\u003e, and for anyone aiming for the pinnacle of business success, \u003cem\u003eEscapeVelocity \u003c\/em\u003eis an irreplaceable roadmap to the top.\u003c\/p\u003e","brand":"Geoffrey A Moore","offers":[{"title":"Default Title","offer_id":46900245233813,"sku":"9780062100337","price":35.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780062100337.png?v=1777422795","url":"https:\/\/harpercollins.com.au\/products\/9780062100337_escape-velocity","provider":"HarperCollins AU","version":"1.0","type":"link"}