{"product_id":"9780062343123","title":"The Selfie Vote","description":"\u003cp\u003eThe GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections.\u003c\/p\u003e\u003cp\u003eThe American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion.\u003c\/p\u003e\u003cp\u003eKristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading.\u003c\/p\u003e\u003cp\u003eData-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTo win the future, a political party must first understand it.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eGenerational Politics:\u003c\/b\u003e Why the Republican party is losing the millennial generation and how seemingly trivial things, like a preference for sushi or taking selfies, signal a deep shift in voter values.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe New Demographics:\u003c\/b\u003e An inside look at the data showing how youth, women, and minority voters are reshaping the electorate and creating a new political landscape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCampaign Technology:\u003c\/b\u003e How tech-savvy consultants use everything from your social media posts to your shopping habits to build a profile, predict your vote, and transform modern campaigns.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA Path Forward for the GOP:\u003c\/b\u003e A data-driven roadmap for how the Republican party can shed its outdated brand, connect with a new generation, and build a winning coalition for the future.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kristen Soltis Anderson","offers":[{"title":"Default Title","offer_id":47101826891925,"sku":"9780062343123","price":8.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/x750_3f66dd98-ff64-4ef1-a893-60a422869af8.jpg?v=1776888452","url":"https:\/\/harpercollins.com.au\/products\/9780062343123","provider":"HarperCollins AU","version":"1.0","type":"link"}