{"product_id":"9780062351074_smartcuts","title":"Smartcuts","description":"\u003cp\u003eEntrepreneur and journalist Shane Snow (\u003cem\u003eWired\u003c\/em\u003e, \u003cem\u003eFast Company\u003c\/em\u003e, \u003cem\u003eThe New Yorker\u003c\/em\u003e, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.\u003c\/p\u003e\u003cp\u003eHow do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and \u003cem\u003eTonight Show\u003c\/em\u003e host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?\u003c\/p\u003e\u003cp\u003eOne way or another, they do it like computer hackers. They employ what psychologists call \"lateral thinking: to rethink convention and break \"rules\" that aren't rules.\u003c\/p\u003e\u003cp\u003eThese are not shortcuts, which produce often dubious short-term gains, but ethical \"smartcuts\" that eliminate unnecessary effort and yield sustainable momentum. In \u003cem\u003eSmartcuts\u003c\/em\u003e, Snow shatters common wisdom about success, revealing how conventions like \"paying dues\" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.\u003c\/p\u003e\u003cp\u003eFrom SpaceX to The Cuban Revolution, from Ferrari to Skrillex, \u003cem\u003eSmartcuts\u003c\/em\u003e is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.\u003c\/p\u003e","brand":"Shane Snow","offers":[{"title":"Default Title","offer_id":46899924926613,"sku":"9780062351074","price":35.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780062351074.png?v=1777422790","url":"https:\/\/harpercollins.com.au\/products\/9780062351074_smartcuts","provider":"HarperCollins AU","version":"1.0","type":"link"}