{"product_id":"9780062407467_the-power-of-fifty-bits","title":"The Power of Fifty Bits","description":"\u003cp\u003eGoing beyond the bestsellers \u003ci\u003ePredictably Irrational\u003c\/i\u003e and \u003ci\u003eThinking, Fast and Slow\u003c\/i\u003e, the first “how to” guide grounded in behavioral science that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.\u003c\/p\u003e\u003cp\u003eOf the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions for decision-making that marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.\u003c\/p\u003e\u003cp\u003eNease offers a set of powerful and effective strategies to change behavior, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e  Require Choice—compel people to deliberately choose among options\u003c\/li\u003e \u003cli\u003e  Lock in Good Intentions—allow people to make decisions today about choices they will face in the future\u003c\/li\u003e \u003cli\u003e  Let It Ride—set the default to the desired option and let people opt out if they wish\u003c\/li\u003e \u003cli\u003e  Get in the Flow—go to where peoples’ attention is likely to be naturally\u003c\/li\u003e \u003cli\u003e  Reframe the Choices—set the framework people use to consider options and choices\u003c\/li\u003e \u003cli\u003e  Piggyback It—connect the desired choice or behavior with something they already like or are engaged in\u003c\/li\u003e \u003cli\u003e  Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult\u003c\/li\u003e \u003cli\u003e  And more.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bob Nease","offers":[{"title":"Default Title","offer_id":47101805035669,"sku":"9780062407467","price":9.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780062407467.jpg?v=1776887877","url":"https:\/\/harpercollins.com.au\/products\/9780062407467_the-power-of-fifty-bits","provider":"HarperCollins AU","version":"1.0","type":"link"}