{"product_id":"9780547347660_guerrilla-marketing-4th-edition","title":"Guerrilla Marketing, 4th Edition","description":"\u003cstrong\u003eNATIONAL BESTSELLER\u003cbr\u003e\u003cbr\u003eThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. \u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eJay Levinson's\u003cem\u003e Guerrilla Marketing\u003c\/em\u003e revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. \u003cem\u003eGuerrilla Marketing \u003c\/em\u003eis the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.","brand":"Jay Conrad Levinson","offers":[{"title":"Default Title","offer_id":47132735996053,"sku":"9780547347660","price":9.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780547347660.png?v=1777422864","url":"https:\/\/harpercollins.com.au\/products\/9780547347660_guerrilla-marketing-4th-edition","provider":"HarperCollins AU","version":"1.0","type":"link"}