{"product_id":"9780814409053","title":"Generating Buy-In: Mastering The Language Of Leadership","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eIn the workplace, marketplaceand public arena, the ability to influencepeople's thoughts and feelings - to generate their buy-in - has become the#1leadership skill.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this book,leadership consultant and former CNNChief White House Correspondent Mark S. Walton shows you how to design and implement the communication methodology used by leaderssuch asGeneral Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eGenerating Buy-In\u003c\/em\u003e, you will be empowered to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign a strategic story that projects a positive future to your audience.\u003c\/li\u003e\n\u003cli\u003eSpeak the language of buy-in with images that mold people's thoughts and emotions.\u003c\/li\u003e\n\u003cli\u003ePut this language to work, whetheryour goal is toinspire an audience, lead a team, raise sales, or win an election\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComplete with examples, practical exercises, sample business scenarios, \u003cem\u003eGenerating Buy-In\u003c\/em\u003e imparts a simple and actionable approach to even the most complexleadership,management, sales or marketing challenges. It is an indispensable resource for leading and succeeding in today's fiercely competitive world!\u003c\/p\u003e","brand":"Mark S Walton","offers":[{"title":"Default Title","offer_id":46897387012245,"sku":"9780814409053","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780814409053.png?v=1777422837","url":"https:\/\/harpercollins.com.au\/products\/9780814409053","provider":"HarperCollins AU","version":"1.0","type":"link"}