{"product_id":"9780814420096_high-profit-selling-win-the-sale-without-compromising-on-price","title":"High-Profit Selling: Win The Sale Without Compromising On Price","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThis book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, \u003cem\u003eHigh-Profit Selling\u003c\/em\u003e helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships.\u003c\/p\u003e\u003cp\u003eIn this invaluable resource, you’ll learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to avoid negotiating, actively listen to customers,\u003c\/li\u003e\n\u003cli\u003ematch the benefits of products or services with customers’ needs and pains,\u003c\/li\u003e\n\u003cli\u003econfidently communicate value,\u003c\/li\u003e\n\u003cli\u003eand ensure prospects are serious and not shopping for price.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eToo many salespeople believe that a sale at any price is better than no sale at all. \u003cem\u003eHigh-Profit Selling\u003c\/em\u003e teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.\u003c\/p\u003e","brand":"Mark Hunter","offers":[{"title":"Default Title","offer_id":46897376723093,"sku":"9780814420096","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780814420096_70fa7c89-086d-460e-b2cb-4f107f3d989f.jpg?v=1776888363","url":"https:\/\/harpercollins.com.au\/products\/9780814420096_high-profit-selling-win-the-sale-without-compromising-on-price","provider":"HarperCollins AU","version":"1.0","type":"link"}