{"product_id":"9780814432068","title":"Early Warning: Using Competitive Intelligence To Anticipate Market Shifts, Control Risk, And Create Powerful Strategies","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWith strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSurprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.\u003c\/p\u003e\u003cp\u003eSuch systems let organizations manage risk more effectively and prevent \"industry dissonance\" -- when market realities outpace corporate strategies. \u003cem\u003eEarly Warning\u003c\/em\u003e reveals how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChange strategy to meet new realities\u003c\/li\u003e\n\u003cli\u003eLearn from the mistakes of others via the book’s eye-opening stories\u003c\/li\u003e\n\u003cli\u003eAvoid common tactics like benchmarking and using consultants, which may do more harm than good\u003c\/li\u003e\n\u003cli\u003eTell executives what they need to know -- not what they want to hear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach chapter ends with a Manager’s Checklist of key points, and the book includes numerous charts, tables, and tools.\u003c\/p\u003e","brand":"Benjamin Gilad","offers":[{"title":"Default Title","offer_id":46897399234709,"sku":"9780814432068","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780814432068.png?v=1777422840","url":"https:\/\/harpercollins.com.au\/products\/9780814432068","provider":"HarperCollins AU","version":"1.0","type":"link"}