{"product_id":"9780814433324","title":"The Art Of Social Selling: Finding And Engaging Customers On Twitter, Facebook, Linkedin, And Other Social Networks","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThis book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eInternet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.\u003c\/p\u003e\u003cp\u003eCiting enlightening research and real-world examples, \u003cem\u003eThe Art of Social Selling\u003c\/em\u003e will show you how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse content and conversations to build online relationships that transition to sales\u003c\/li\u003e\n\u003cli\u003eExecute realistic sales strategies for each of the major social media platforms\u003c\/li\u003e\n\u003cli\u003eSpot social media trends that may influence future buying behaviors\u003c\/li\u003e\n\u003cli\u003eSell online in B2B and B2C environments\u003c\/li\u003e\n\u003cli\u003eTurn social shares (likes, favorites, +1s) into social sales\u003c\/li\u003e\n\u003cli\u003eSet tangible goals\u003c\/li\u003e\n\u003cli\u003eUse online tools and analytics to track social influencers and identify relevant conversations as they are happening\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.\u003c\/p\u003e","brand":"Shannon Belew","offers":[{"title":"Default Title","offer_id":46896670146709,"sku":"9780814433324","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780814433324_ca4ca347-c78b-4e24-9456-2357ae07825d.jpg?v=1776888182","url":"https:\/\/harpercollins.com.au\/products\/9780814433324","provider":"HarperCollins AU","version":"1.0","type":"link"}