{"product_id":"9780814438305_youve-got-8-seconds-communication-secrets-for-a-distracted-world","title":"You've Got 8 Seconds: Communication Secrets For A Distracted World","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThe average attention span has dropped to 8 seconds. To break through to people, you need to focus on your audience, be slightly different, and deliver with finesse.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery day at work, people do three things: talk, listen, and pretend to listen. Through fast, fun, actionable tips, \u003cem\u003eYou've Got 8 Seconds\u003c\/em\u003e explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, communications expert Paul Hellman reveals three main strategies:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFocus: Design a strong message - then say it in seconds\u003c\/li\u003e\n\u003cli\u003eVariety: Make routine information come alive\u003c\/li\u003e\n\u003cli\u003ePresence: Convey confidence and command attention\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll discover practical techniques, including the fast-focus method that Hellman uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.\u003c\/p\u003e\u003cp\u003eWhether pitching a project, giving a speech, selling a product, or just writing an email, \u003cem\u003eYou've Got 8 Seconds\u003c\/em\u003e will make sure you get heard, get remembered, and get results.\u003c\/p\u003e","brand":"Paul Hellman","offers":[{"title":"Default Title","offer_id":46896491757717,"sku":"9780814438305","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780814438305_0903270f-efda-42b8-b113-bf09d9aeebf6.jpg?v=1776888243","url":"https:\/\/harpercollins.com.au\/products\/9780814438305_youve-got-8-seconds-communication-secrets-for-a-distracted-world","provider":"HarperCollins AU","version":"1.0","type":"link"}