{"product_id":"9780814474730_the-language-of-success","title":"The Language Of Success","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eLanguage is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Language of Success\u003c\/em\u003e, author Tom Sant helps you master the lost art of clear writing and:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eeliminate ambiguities, jargon and grandiose claims\u003c\/li\u003e\n\u003cli\u003emaster proper paragraph structure so the message doesn’t get muddled\u003c\/li\u003e\n\u003cli\u003eavoid misconstrued or misleading terms\u003c\/li\u003e\n\u003cli\u003ewrite clear concise sentences that follow the “first time right rule”\u003c\/li\u003e\n\u003cli\u003euse e-mail professionally and efficiently\u003c\/li\u003e\n\u003cli\u003ecreate career-enhancing reports\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book shows you how to avoid common mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.\u003c\/p\u003e\u003cp\u003eHonest and authoritative, \u003cem\u003eThe Language of Success\u003c\/em\u003e will gives you practical techniques to help you cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get your message heard.\u003c\/p\u003e","brand":"Tom Sant","offers":[{"title":"Default Title","offer_id":46905429754005,"sku":"9780814474730","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9780814474730.png?v=1777422851","url":"https:\/\/harpercollins.com.au\/products\/9780814474730_the-language-of-success","provider":"HarperCollins AU","version":"1.0","type":"link"}