{"product_id":"9781328530622_from-an-idea-to-disney","title":"From an Idea to Disney","description":"\u003cstrong\u003e\u003cem\u003eFrom an Idea to Disney\u003c\/em\u003e is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black \u0026amp; white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e “I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney\u003cbr\u003e\u003cbr\u003e Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!\u003cul\u003e\n\u003cli\u003eFind out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)\u003c\/li\u003e\n\u003cli\u003eDiscover behind-the-scenes magic of how Walt Disney World is run.\u003c\/li\u003e\n\u003cli\u003eExplore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lowey Bundy-Sichol","offers":[{"title":"Default Title","offer_id":46889869672597,"sku":"9781328530622","price":11.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/x145_0eb35316-651f-4bac-985f-8f6ed79f60a6.jpg?v=1769490698","url":"https:\/\/harpercollins.com.au\/products\/9781328530622_from-an-idea-to-disney","provider":"HarperCollins AU","version":"1.0","type":"link"}