{"product_id":"9781328530639_from-an-idea-to-nike","title":"From an Idea to Nike","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eFrom an Idea to Nike \u003c\/i\u003eis a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black \u0026amp; white illustrations throughout.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEver wonder how Nike became the athletics empire it is today? \u003ci\u003eFrom an Idea to Nike\u003c\/i\u003e digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look at sports history and the business side of Nike will be an invaluable resource for kids interested in entrepreneurship and what makes this business \u003ci\u003erun.\u003c\/i\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFind out where the name \u003ci\u003eNike\u003c\/i\u003e came from and how the famous swoosh became the signature logo.\u003c\/li\u003e\n\u003cli\u003eLearn about the company’s first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) \u003c\/li\u003e\n\u003cli\u003eExplore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lowey Bundy-Sichol","offers":[{"title":"Default Title","offer_id":46889869836437,"sku":"9781328530639","price":5.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/x145_af43d7a9-7a70-49f5-a3bc-7be545a6c97b.jpg?v=1769490699","url":"https:\/\/harpercollins.com.au\/products\/9781328530639_from-an-idea-to-nike","provider":"HarperCollins AU","version":"1.0","type":"link"}