{"product_id":"9781328618603","title":"Break Through The Noise","description":"\u003cp\u003eThe odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.\u003c\/p\u003e\u003cp\u003eStaples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.\u003c\/p\u003e\u003cp\u003eCase studies featured in the book include how Shareability launched ROC Headphones, \u003cu\u003ea multi-million dollar\u003c\/u\u003e global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they \u003cu\u003ehelped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT\u0026amp;T and Sprint\u003c\/u\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis is more than a marketing book—it’s a playbook for capturing global attention:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Nine Rules of Shareability:\u003c\/b\u003e Learn the nine-step framework Tim Staples uses to make content go viral, launching products and services without a massive ad spend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMaster the Algorithms:\u003c\/b\u003e Go behind the scenes to see how to make YouTube, Facebook, and Google's systems work for you, not against you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eScalable Word-of-Mouth:\u003c\/b\u003e Discover the science of \"shareability\" and turn your audience into brand ambassadors who spread your message for free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReal-World Case Studies:\u003c\/b\u003e See exactly how these rules helped launch a global brand with Cristiano Ronaldo, took a pet food company to an IPO, and made Cricket Wireless a social media giant.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tim Staples","offers":[{"title":"Default Title","offer_id":46908499427477,"sku":"9781328618603","price":31.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9781328618603.png?v=1777422811","url":"https:\/\/harpercollins.com.au\/products\/9781328618603","provider":"HarperCollins AU","version":"1.0","type":"link"}