{"product_id":"9781400238095","title":"Switchers: How Smart Professionals Change Careers - and Seize Success","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eAre you stuck in an unsatisfying job or feel like you’re in the wrong profession An industry that just isn’t a fit Don’t just settle but succeed in the right career!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGet unstuck and land a new career—one you’re genuinely passionate about. \u003cem\u003eSwitchers\u003c\/em\u003e helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go.\u003c\/p\u003e\u003cp\u003eThe first step is to recognize that the usual rules and job search tools won’t work for you. Resumes and job boards were designed with traditional applicants in mind. As a career switcher, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eSwitchers\u003c\/em\u003e, Dr. Graham reveals how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the concerns of hiring managers\u003c\/li\u003e\n\u003cli\u003eCraft a resume that catches their attention within six seconds\u003c\/li\u003e\n\u003cli\u003eSpotlight transferable skills that companies covet\u003c\/li\u003e\n\u003cli\u003eRebrand yourself—aligning your professional identity with your new aspirations\u003c\/li\u003e\n\u003cli\u003eReach decision-makers by recruiting “ambassadors” from within your network\u003c\/li\u003e\n\u003cli\u003eNail interviews by turning tough questions to your advantage\u003c\/li\u003e\n\u003cli\u003eConvince skeptical employers to shelve their assumptions and take a chance on you\u003c\/li\u003e\n\u003cli\u003eNegotiate a competitive salary and benefits package\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePacked with psychological insights, practical exercises, and inspiring success stories, \u003cem\u003eSwitchers\u003c\/em\u003e helps you leap over obstacles and into a whole new field. This guide will help you pull off the most daring—and fulfilling—career move of your life!\u003c\/p\u003e","brand":"Dawn Graham","offers":[{"title":"Default Title","offer_id":46898219221141,"sku":"9781400238095","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9781400238095_b81404f2-1f76-4035-a870-e86a0149cfa7.jpg?v=1776888503","url":"https:\/\/harpercollins.com.au\/products\/9781400238095","provider":"HarperCollins AU","version":"1.0","type":"link"}