{"product_id":"9781400242412_powerful-proposals-how-to-give-your-business-the-winning-edge","title":"Powerful Proposals: How to Give Your Business the Winning Edge","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eHow does a company constantly win more business than its rivals A key factor is the ability to create proposals that outshine those from even the strongest competitors.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003ePowerful Proposals\u003c\/em\u003e helps businesses maximize the selling power of their proposals, with proven strategies for going beyond \"this is what we do\" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. \u003c\/p\u003e\u003cp\u003eThis helpful resource offers tools and techniques that will let any firm:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eassess their \"\"winner or loser\"\" proposal status and take proactive steps to become a winner\u003c\/li\u003e\n\u003cli\u003eaddress the \"\"Big Four\"\" questions that a proposal must answer to be successful\u003c\/li\u003e\n\u003cli\u003ecreate \"\"A+\"\" proposals in less time with less wasted effort via a simple, repeatable process\u003c\/li\u003e\n\u003cli\u003eneutralize the issue of price when the firm is not the low-price provider\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePowerful Proposals\u003c\/em\u003e takes you step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.\u003c\/p\u003e","brand":"Terry Bacon","offers":[{"title":"Default Title","offer_id":46898305106069,"sku":"9781400242412","price":37.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9781400242412_f1a06312-4bff-41d8-98da-6bffa40376bd.jpg?v=1776888130","url":"https:\/\/harpercollins.com.au\/products\/9781400242412_powerful-proposals-how-to-give-your-business-the-winning-edge","provider":"HarperCollins AU","version":"1.0","type":"link"}