{"product_id":"9781400245567_true-alignment-linking-company-culture-with-customer-needs-for-extraordinary-results","title":"True Alignment : Linking Company Culture with Customer Needs for Extraordinary Results","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eIt cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of every member of the organization.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCompanies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTrue Alignment\u003c\/em\u003e reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDecipher customer expectations\u003c\/li\u003e\n\u003cli\u003eDefine the brand as a solution to the customer's needs\u003c\/li\u003e\n\u003cli\u003eTurn the unique selling proposition into the mission\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.\u003c\/p\u003e","brand":"Edgar Papke","offers":[{"title":"Default Title","offer_id":46898331582613,"sku":"9781400245567","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9781400245567_515757f3-5c11-41bb-b032-ef803405fa99.jpg?v=1776888155","url":"https:\/\/harpercollins.com.au\/products\/9781400245567_true-alignment-linking-company-culture-with-customer-needs-for-extraordinary-results","provider":"HarperCollins AU","version":"1.0","type":"link"}