{"product_id":"9781400246045_make-your-own-waves-the-surfers-rules-for-innovators-and-entrepreneurs","title":"Make Your Own Waves: The Surfer's Rules For Innovators And Entrepreneurs","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eLike the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eInnovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business. Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge.\u003c\/p\u003e\u003cp\u003ePacked with stories of innovators, entrepreneurs, and legends, \u003cem\u003eMake Your Own Waves\u003c\/em\u003e reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn to swim--the basics set the stage for everything\u003c\/li\u003e\n\u003cli\u003eGet wet--you can't succeed if you stick to the shore\u003c\/li\u003e\n\u003cli\u003eAlways look \"outside\"--watch for what's coming or you may miss a better opportunity\u003c\/li\u003e\n\u003cli\u003eCommit, charge, shred--you have to go all out to be all in\u003c\/li\u003e\n\u003cli\u003eNever turn your back on the ocean--always stay in touch with the marketplace and the customer\u003c\/li\u003e\n\u003cli\u003eStay stoked--desire drives success\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDiscover the do’s and don’ts for innovators and entrepreneurs that will lead you to success.\u003c\/p\u003e","brand":"Louis Patler","offers":[{"title":"Default Title","offer_id":46898329944213,"sku":"9781400246045","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9781400246045_657c5061-1a79-456c-b1e4-0e616c17eb55.jpg?v=1776888242","url":"https:\/\/harpercollins.com.au\/products\/9781400246045_make-your-own-waves-the-surfers-rules-for-innovators-and-entrepreneurs","provider":"HarperCollins AU","version":"1.0","type":"link"}