{"product_id":"9781400254248_be-a-sequoia-not-a-bonsai-the-seven-growth-secrets-of-the-worlds-most-successful-companies","title":"Be a Sequoia, Not a Bonsai: The Seven Growth Secrets Of The World's Most Successful Companies","description":"\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eSimple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.\u003c\/p\u003e\u003cp\u003eWhether you work at a Fortune 500 giant, a startup, or a nonprofit, \u003cem\u003eBe a Sequoia, Not a Bonsai\u003c\/em\u003e gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.\u003c\/p\u003e\u003cp\u003eWith step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMaximize profitable growth by \u003cstrong\u003etracking the right metrics\u003c\/strong\u003e, not vanity metrics.\u003c\/li\u003e\n\u003cli\u003eAcquire the \u003cstrong\u003emost valuable customers\u003c\/strong\u003e, not just the most customers.\u003c\/li\u003e\n\u003cli\u003eDramatically increase customer lifetime value with \u003cstrong\u003epractical, scalable strategies.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eStrengthen your brand with modern, \u003cstrong\u003eprofit-driven branding\u003c\/strong\u003e approaches.\u003c\/li\u003e\n\u003cli\u003eDeliver a \u003cstrong\u003ecustomer experience\u003c\/strong\u003e your competitors can’t match.\u003c\/li\u003e\n\u003cli\u003eBuild a culture of \u003cstrong\u003erapid testing and innovation\u003c\/strong\u003e that keeps you ahead.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .\u003c\/p\u003e\u003cp\u003eThe best part These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: \u003cstrong\u003eCorporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e“. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day.\"\u003c\/em\u003e \u003cstrong\u003e—Jasper Malcolmson, Head of Growth at Gusto and Robinhood\u003c\/strong\u003e\u003c\/p\u003e","brand":"Nicolas Darveau-Garneau","offers":[{"title":"Default Title","offer_id":46895340290197,"sku":"9781400254248","price":44.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9781400254248.jpg?v=1776888328","url":"https:\/\/harpercollins.com.au\/products\/9781400254248_be-a-sequoia-not-a-bonsai-the-seven-growth-secrets-of-the-worlds-most-successful-companies","provider":"HarperCollins AU","version":"1.0","type":"link"}