{"product_id":"9781400261734","title":"The Future Possible","description":"\u003cbr\u003e\u003cp\u003eVisionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In \u003cem\u003eThe Future Possible\u003c\/em\u003e, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.\u003c\/p\u003e\u003cp\u003eThe key themes include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTrust as the primary currency (earned, measured, defended).\u003c\/li\u003e\n\u003cli\u003eMoments as the flywheel that turns attention into adoption.\u003c\/li\u003e\n\u003cli\u003eNetworks as the distribution logic for ideas, products, and reputation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Christian Muche","offers":[{"title":"Default Title","offer_id":67613416816789,"sku":"9781400261734","price":57.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/harpercollins.com.au\/products\/9781400261734","provider":"HarperCollins AU","version":"1.0","type":"link"}