{"product_id":"9781443422567_why-diets-dont-work","title":"Why Diets Don't Work","description":"\u003cp\u003eHealth and fitness contradictions abound in today’s rush-’n-ready world. Svelte models embody our physical aspirations while a cycle of indulgence and remorse governs what and how we eat. Headlines trumpet the successes of fad diets while criticizing those who have fallen off the dieting wagon or failed in their discipline.\u003c\/p\u003e \u003cp\u003eDespite an environment that encourages us to consume more calories more often and bodies that are designed to fatten up, our culture expects people (especially women) to exert extraordinary self-control to lose weight.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eWhy Diets Don’t Work\u003c\/em\u003e is a criticism of conflicting dieting messages, but it’s also a story of health. Kat Tancock teaches readers why it's okay to let go of \"fat guilt\" and a deprivation mindset, and she shows them how to focus instead on choosing and controlling their environments and being aware of external and internal eating cues.\u003c\/p\u003e \u003cp\u003eTopics include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe evolution of \"normal\" eating (why are our plates and cups so huge?)\u003c\/li\u003e \u003cli\u003eDieting history and trends, as well as today's juice fasts\u003c\/li\u003e \u003cli\u003eReal women's experiences with dieting and weight gain and loss\u003c\/li\u003e \u003cli\u003eFood marketing in North America\u003c\/li\u003e \u003cli\u003eWhy we overeat\u003c\/li\u003e \u003cli\u003eFood choices as a form of identity, and food as reward\u003c\/li\u003e \u003cli\u003eWhy deprivation diets almost always backfire\u003c\/li\u003e \u003cli\u003eHow exercise really can help you lose weight (and it's not about calories burned)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kat Tancock","offers":[{"title":"Default Title","offer_id":46889911124117,"sku":"9781443422567","price":4.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/x145_fe87c857-5fa4-496d-921c-ee81ab86f6b6.jpg?v=1769490767","url":"https:\/\/harpercollins.com.au\/products\/9781443422567_why-diets-dont-work","provider":"HarperCollins AU","version":"1.0","type":"link"}