{"product_id":"9781443436410_why-should-i-choose-you-in-seven-words-or-less","title":"Why Should I Choose You (in Seven Words Or Less)?","description":"\u003cp\u003e\u003cstrong\u003eHow to answer the single most important question in business and life\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhy should I choose you?  That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush.  Sometimes the question is spoken out loud; other times it’s subliminal.  But the fact is that every product, service or decision is a choice.  And often it’s a choice we make within seconds.\u003c\/p\u003e\u003cp\u003eIan Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less.\u003c\/p\u003e\u003cp\u003eTheir blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing\/communications consultancies, boutique investment banks, and hospitals.\u003c\/p\u003e\u003cp\u003eCombining  combines practical steps with case examples, \u003cem\u003eWhy Should I Choose You (in Seven Words or Less)\u003c\/em\u003e will:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003egive you confidence you never had before to lead into a bold new future\u003c\/li\u003e\n\u003cli\u003emake your employees more innovative and creative\u003c\/li\u003e\n\u003cli\u003ereveal revenue streams you never knew existed\u003c\/li\u003e\n\u003cli\u003egive your employees a newfound sense of purpose that motivates them to contribute at a higher level\u003c\/li\u003e\n\u003cli\u003eand help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ian Chamandy","offers":[{"title":"Default Title","offer_id":47007010128021,"sku":"9781443436410","price":4.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9781443436410.png?v=1777422810","url":"https:\/\/harpercollins.com.au\/products\/9781443436410_why-should-i-choose-you-in-seven-words-or-less","provider":"HarperCollins AU","version":"1.0","type":"link"}