{"product_id":"9781474940139","title":"Business for Beginners","description":"Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your money and beat the competition and explains global supply chains and interest rates.  Includes links to websites to find out more.\u003cbr\u003e\u003cbr\u003eChapters in this book include:\u003cbr\u003e- What is a business?\u003cbr\u003e- Why do we need businesses?\u003cbr\u003e- Business is everywhere\u003cbr\u003e- Why set up a business?\u003cbr\u003e\u003cbr\u003eHow to start a business\u003cbr\u003eDo you want to start a business? Here are the basics you need to get stuck in: think up business ides, testing them, sussing out your competition, and raising the money you need to start.\u003cbr\u003e\u003cbr\u003eHow to sell your stuff\u003cbr\u003eRaring to go? Now you need to answer these questions: where should your goods or services be on sale? How much should you charge? And how do you persuade people to buy them?\u003cbr\u003e\u003cbr\u003eKeeping track of money\u003cbr\u003eHow do businesses make sure they spend less money than they make? Why do you need to pay taxes? And why do some businesses fail?\u003cbr\u003e\u003cbr\u003ePeople in business\u003cbr\u003eHere's where to find out who does what in business. Read about what makes a good leader, how leaders get the best out of their employees, and how businesses can affect consumers and communities.\u003cbr\u003e\u003cbr\u003eMaking a product\u003cbr\u003eHow do you make something that is high quality, without it costing too much? How do businesses satisfy customers and protect the environment at the same time?\u003cbr\u003e\u003cbr\u003eGrowing the business\u003cbr\u003eBigger is better, isn't it? But how do you grow your business? And can a business ever get too big?\u003cbr\u003e\u003cbr\u003eThe bigger picture\u003cbr\u003eAll businesses are affected by the world around them. Find out about the economy and interest rates and how they affect business. Discover how governments support and control businesses, and the impact of new technology.\u003cbr\u003e\u003cbr\u003eWhat now?","brand":"Lara Bryan","offers":[{"title":"Default Title","offer_id":46896448307349,"sku":"9781474940139","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0484\/3175\/9509\/files\/9781474940139_d9541454-9051-401f-8053-2e038d7358ab.jpg?v=1776888394","url":"https:\/\/harpercollins.com.au\/products\/9781474940139","provider":"HarperCollins AU","version":"1.0","type":"link"}