In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality.

As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out, she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others.

Drawing on more than a decade of experience as a professor at the Stanford University School of Engineering, Seelig shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, to ultimately create something complex, interesting, and powerful. Coping with today’s constant change, everyone needs these skills to conquer challenges and seize the opportunities that arise. Seelig irrefutably demonstrates that these skills can be taught, and shows us how to mobilize our own energy and bring new ideas to life.

Seelig’s proven Invention Cycle provides the attitudes and actions needed to turn inspiration into reality:

Actionable Strategies: Learn how to move from imagination to implementation with a clear framework drawn from Seelig’s popular Stanford courses.
Creative Thinking: Master the tools of engagement, envisioning, and reframing to unlock fresh perspectives and see opportunities where others see obstacles.
Motivation and Experimentation: Discover how to tap into your internal drive and use low-risk experiments and “pretotyping” to test ideas before you invest.
Startup Leadership: Develop the persistence and inspiration required to bring breakthrough ideas to fruition and mobilize others to join your cause.