Me, Inc. features a black simulated-leather cover with gold foil stamping and a black ribbon bookmark.

The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage. Since deciding with Paul to manage the band themselves, Simmons has proved himself to be a formidable businessman and master of branding, having sold over 100 million CDs and DVDs worldwide, overseen over 3,000 licensed merchandise items, and starred in the longest running celebrity reality show to date. More impressive is that he handles all of his business ventures on his own—no personal assistant, few handlers, and as little red tape as possible.

In Me, Inc., a masterclass in entrepreneurship, Simmons shares a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, master your personal finance, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, the book dispenses Simmons’ in-depth insights via thirteen specific success principles based on his own experience, triumphs, and instructional failures in business—from finding the confidence within yourself that’s necessary to get started, to surrounding yourself with the right people to partner with and learn from, to knowing when to pull the plug and when to double-down. These thirteen principles are a skeleton key into a world of success, freedom, peace of mind and, most importantly, financial success.

Me, Inc. is your owner’s manual for the most important business you will ever run—YOU:

The ME, INC. Mindset: Gene Simmons built KISS into a global brand by treating it like a business from day one. Learn the core philosophies that drive every decision.
Thirteen Principles for Success: Inspired by The Art of War, these hard-won rules cover everything from finding the right partners to knowing when to double-down and when to walk away.
The Business of You: Stop waiting for permission. Simmons provides a masterclass in how to be the architect of your own career, with no personal assistants and no red tape.
Actionable Business Advice: This isn’t theory. It’s a lifetime of field-tested strategies on networking, capitalizing on the digital age, and achieving the financial success you deserve.