The GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections.

The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion.

Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading.

Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.

To win the future, a political party must first understand it.

Generational Politics: Why the Republican party is losing the millennial generation and how seemingly trivial things, like a preference for sushi or taking selfies, signal a deep shift in voter values.
The New Demographics: An inside look at the data showing how youth, women, and minority voters are reshaping the electorate and creating a new political landscape.
Campaign Technology: How tech-savvy consultants use everything from your social media posts to your shopping habits to build a profile, predict your vote, and transform modern campaigns.
A Path Forward for the GOP: A data-driven roadmap for how the Republican party can shed its outdated brand, connect with a new generation, and build a winning coalition for the future.