A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject.

They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce.

Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

This definitive guide reveals the seven key traits of Gen Z and how to lead them:

Phigital Worldview: Understand why Gen Z sees no line between the physical and digital worlds and what that means for communication, remote work, and your company’s tech stack.
DIY Mindset: Discover why 71% of Gen Zers believe “if you want it done right, do it yourself,” and how to channel their fierce independence away from rogue projects and toward innovation.
Realistic Outlook: Learn why this generation, shaped by recession and uncertainty, values security and straightforward communication over the idealism of their Millennial predecessors.
Driven to Win: Harness the competitive nature of a generation raised to believe there are winners and losers, and learn how to motivate them with clear goals and direct feedback.