NATIONAL BESTSELLER

Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, a leading voice in business leadership and the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself.

During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change and business disruption in human history. Today’s world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon.

In Ninja Future, Shapiro explains the evolving technological landscape, the future of business, and breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges particularly well—and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today’s turbulent environment by adopting the mindset of “ninjas”—adapting to technological change to capitalize on opportunities at lightning speed.

How can you and your business adapt and thrive in an age of unprecedented disruption?

Innovation Strategy: Learn to adopt the mindset of a “ninja”—adapting to change and capitalizing on opportunities with the insights gleaned from a martial arts black belt.
Disruptive Technology: An insider’s look at the innovations that will define the next decade, from self-driving vehicles and the Internet of Things to AI, blockchain, and 5G.
Global Economy: Explore case studies of the companies and countries that are successfully preparing for the future—and the essential lessons from those that have failed.
Business Resilience: Actionable principles for individuals and businesses striving to remain competitive in a turbulent and rapidly evolving world, from the head of the Consumer Technology Association.